Why should I care about registering?

It is required by carriers to register, but registering is also generally good for your business. Since it was created to reduce spam and fraud, TCR increases trust and security in your brand and give your customers confidence that you aren’t spamming them. And because messages are less likely to be flagged or blocked by carriers, you’ll improve deliverability and throughput.

Registering also ensures you avoid penalties for not complying. You can get banned, flagged by carriers, or even fined up to $10 per message if you don't register.