A high-performing, well-optimized ad can run for as little as $1/day!

That said, it often takes multiple revisions of testing out different creatives and formats and measuring their performance to get to that point.

That's why while we don't have mandatory minimums for your ad spend, we recommend starting with at least $500 – $1,000. 

How ad networks work

Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Bing Ads, and the like all work by testing data that gets users from a specific goal you determine (i.e., getting them to add to cart and then purchase something on your website).

Ad campaigns require a certain threshold of data to know whether or not your ad is working well or not.

The smaller your ad budget is, the less data your ad will have to know who to appear in front of.

Additionally, the smaller your ad budget is, the more fragmented your data will be. It'll take you longer to determine whether a particular ad campaign is a dud or not. 

For example, some ads initially perform poorly but optimize over several weeks. 

Ad budget calculator

We have an ad budget calculator tool that will estimate how much you should be spending for your desired goals. Send us a direct message, and we'll share access to it.