What is email deliverability, and how does that impact my ability to send emails?

Email deliverability gauges whether or not your email makes it into your subscribers’ primary, social, or promotional inboxes—and not the spam folder. 

Email delivery measures whether your emails make it to subscribers and don’t bounce. This metric can indicate your email list health, but it isn’t the whole story since a ‘delivered’ email could be in the spam folder. Your subscribers likely won’t see your message if it lands in spam, which is why email deliverability is a critical measure.

Unlike other email marketing solutions, we set up your own domain for email sending. You build your own reputation.

Here are some best resources for understanding the best practices around sending emails:

• 8+ Best Practices to Improve Your Email Deliverability 
• Email Deliverability: What It Is & How to Improve It