Yes.
Ad Grantees can also invest in paid Google Ads accounts. Paid accounts are a great way to extend impact and access additional features such as remarketing and video ads. Ad Grants and paid accounts will not compete with one another because Ad Grants ads appear only in positions below paid ads.
Please note if a nonprofit has a Google Ads account that has payment information associated with it, the account is not eligible to be activated as a Google Ad Grants account.
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