Off-page SEO focuses on links. Links are essential for SEO, and they probably always will be as they act as a signal that people are finding the content interesting enough to vouch for by linking to it. However, keep in mind that all links are not equally created. Links can be high or low quality and can be considered relevant and nonrelevant. A healthy off-page SEO strategy involves increasing the number of high-quality, relevant backlinks you have in a way that does not trigger a penalty from Google or other search engines.
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